Oral-B iO Gum & Sensitive Replacement Toothbrush Heads, 6.0 ct

Below-average pricing for replacement heads. Standard Oral-B iO heads typically cost $6-7 per unit, making this ~$6.75 per head without an obvious discount. Consider waiting for promotional pricing or buying in bulk from other retailers.

• Oral-B iO is a reputable premium brand with strong customer satisfaction
• Replacement heads are often discounted 20-30% at major retailers or through subscriptions
• At $40.50 for 6 heads, you're paying regular/slightly inflated pricing, not a compelling deal